Bachelor of Science in Business • Minor
Marketing
A marketing degree prepares you to understand consumer behavior, build brands, and craft strategic marketing campaigns. With coursework in digital and traditional marketing, analytics, and communication, you’ll develop versatile skills that drive results in business, nonprofit, and entrepreneurial environments.
Dig Deeper Into the program
Explore courses, hands-on projects, and real-world learning that build your ability to create, implement, and evaluate strategic marketing across platforms and audiences.
Degrees Offered
- Bachelors and minor
Start Terms
- Fall or Spring
Program Format
- On-campus
- Select classes available online to provide added flexibility for students
Credit Hours & Timeline
- Total credits required: 120
- Typical completion time: 4 years
- Credits for minor: 18
Curriculum Highlights
- Coursework in marketing principles, consumer behavior, and brand strategy
- Training in digital marketing, social media, and marketing analytics
- Integrated campaigns and advertising project experiences
- Internship or practicum connecting classroom learning to professional marketing practice
Applicants for admission are evaluated based on the following criteria to gain full admission.
- High school record of cumulative GPA of 3.0 on a 4.0 scale. An applicant for a degree program must have graduated or will have graduated with 16 high school units from an accredited high school. The college preparatory program is strongly recommended to high school students. Ordinarily this program includes four years of English and two years of social studies, science, and mathematics.
- College/university record of cumulative GPA of 2.5 on a 4.0 scale, if applicable.
Applicants who do not meet the following criteria and show potential for success may be reviewed for an alternate admissions pathway.
Students who have successfully completed the General Education Development Test (GED) and have not accumulated at least 12 collegiate level semester hours credit at a regionally accredited institution with a 2.5 GPA or better will follow the Alternate Admissions Pathway.
Prerequisites, if applicable
List pre-requisites from the catalog
Applications open July 1 for the upcoming academic year. CSM follows a rolling admission process, reviewing applications as they are received. We encourage students to apply early for priority consideration for scholarships, housing, and financial aid.
The Mercy Core is CSM’s general education curriculum and the foundation of every degree. Rooted in the Critical Concerns of the Sisters of Mercy, it integrates ethics, reflection, and action to prepare women to lead with purpose and advance justice in their communities.
Your Roadmap to Admission
From application to enrollment, we guide you through each step with clarity and personal support so you can focus on what matters most and take the next step toward your future.
Why Choose CSM?
Creative Meets Strategy
Learn to blend storytelling, analytics, and brand strategy to influence audiences and drive measurable growth in a competitive marketplace.
Campaigns That Go Live
Develop and execute real marketing initiatives that build your portfolio and demonstrate results employers can see.
Confidence in the Spotlight
In a women-centered environment, you gain the presence, voice, and leadership skills to step into fast-paced marketing roles with authority.
Purpose Beyond Promotion
Grounded in Mercy values, you learn to market responsibly, connect authentically, and build brands that serve people, not just profits.
Tuition & Aid
Investing in your education is a big decision, and you do not have to navigate it alone. Every admitted full-time undergraduate student is guaranteed a merit scholarship, and CSM offers additional aid and personalized guidance to make your degree attainable. Our team will walk you through your options so you can move forward with clarity and confidence.
Career Outcomes
- Marketing coordinator
- Brand strategist
- Social media manager
- Digital marketing specialist
- Market research analyst
- Advertising account coordinator
- Sales and customer engagement specialist

Business By The Numbers
15 MAJORS
Offered within the Business program
Students can tailor their education to their interests and goals, exploring new areas and graduating with skills aligned to today’s business landscape.
100% of STUDENTS
Get hands-on experience through internships
Students gain practical experience, valuable professional connections, and the confidence to transition smoothly and successfully from college to career.
?% of Graduates
Have jobs within six months of graduation
Students can have confidence that their degree leads to real opportunity, strong career placement, and a meaningful start in their chosen profession..
Our Students In Action









Accreditation
The Assurance of Accreditation
The assurance of regional accreditation means that our degrees have been evaluated for their outcomes — including how well they prepare you to meet the needs of your employers, yourself and our global society. College of Saint Mary is accredited by The Higher Learning Commission.
Request More Information
Wherever you’re starting from, we’ll help you build a future with confidence.


